The Amapiano Africa Summit, a first-of-its-kind landmark event, kicks off tomorrow, July 18th, and runs through July 20th, 2024, in South Africa. This summit celebrates and promotes Amapiano music and culture on a global scale, reflecting the dynamic and diverse cultural landscape of South Africa.
Originating in South Africa, Amapiano has captivated audiences worldwide with its unique sound and cultural richness. This genre is more than just music; it is a powerful cultural export that has positioned South Africa as a premier cultural destination, showcasing the nation’s creativity and innovation. The genre’s global popularity highlights the talent and vibrancy of South African artists, fostering a deep appreciation for the country’s cultural heritage and modern artistic expression.
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Key Amapiano industry professional
The Amapiano Africa Summit will bring together key industry professionals, passionate youth, Amapiano enthusiasts, visionary fashion designers, and innovative brands. This unique gathering will help build discussions, forge connections, and pave the way for the future of Amapiano. Through panel discussions, masterclasses, and conversations about the genre, the summit provides a platform for knowledge sharing and industry growth.
Additionally, the summit aims to unite African creatives, promote socio-economic development, and create opportunities for young entrepreneurs within the local music industry. South African Tourism, dedicated to preserving and promoting South African arts and culture, will participate as the official destination partner. Their involvement aligns with their mission to enhance the global appeal of South Africa as a vibrant cultural destination.
On the first day, South African Tourism will deliver an address at the gala dinner, discussing the significance of Amapiano in promoting South African tourism. The following day, they will host the ‘Amapiano International Impact’ panel discussion, bringing together industry experts to explore the genre’s global influence and its role in positioning South Africa as a cultural hub.
SA is a dynamic cultural destination
“The participation of South African Tourism in the Amapiano Africa Summit underscores our commitment to promoting South Africa as a vibrant and dynamic cultural destination. This event provides a unique opportunity to showcase the rich cultural heritage of South Africa, drive international tourism, and foster socio-economic growth,” said Thembi Sehloho, Chief Marketing Officer of South African Tourism. “We invite all stakeholders, media representatives, and the general public to join us in celebrating the Amapiano phenomenon and exploring its potential to elevate South Africa’s cultural and tourism landscape.”
The Amapiano Africa Summit stands as a testament to the genre’s growing influence and the profound impact of South African culture on the global stage.