OPPO officially announced 17-year-old Spanish football sensation Lamine Yamal as its new global brand ambassador.
In his role, Yamal will be at the forefront of OPPO’s refreshed ‘Make Your Moment’ initiative, aimed at inspiring young people across the globe to embrace the present, pursue their passions, and create extraordinary stories for the future.
“Lamine is not only a phenomenal footballer but also a remarkable young individual with an incredible passion for the game,” said Billy Zhang, President of Overseas Marketing, Sales, and Services at OPPO.
“Like countless young people worldwide, Lamine channels his energy into the present, finding purpose and strength through his dedication.”
New chapter for OPPO with Yamal
Since his international debut in 2023, Yamal has won hearts worldwide with his breathtaking performances and earned respect for his humility and grounded approach to fame.
Balancing the demands of a professional football career with his studies, Yamal stays focused on his craft and credits this mindset for his ability to handle pressure, saying, “The best way to handle it all is to focus on the work at hand and stay present.”
For OPPO, Yamal epitomises the values of authenticity and individuality. After a recent injury, his disciplined recovery and commitment to preparation reflected the ‘Make Your Moment’ ethos, making him an ideal ambassador.
Since 2015, OPPO has strengthened its ties to sports through collaborations like its UEFA Champions League partnership.
By combining sports with its advanced AI and imaging technologies, OPPO continues to deliver unique experiences for fans worldwide.
The partnership with Yamal reinforces OPPO’s connection with younger audiences and highlights the brand’s commitment to empowering the next generation to seize their moments.
Giving back through football
Yamal’s signature “304” hand gesture—honouring the postcode of his hometown, Rocafonda—reflects his deep roots and serves as an inspiration for aspiring footballers.
As OPPO’s global ambassador, Yamal will spearhead football-focused community initiatives designed to spread the ‘Make Your Moment’ spirit.
These efforts will include supporting grassroots football development, upgrading facilities, and encouraging young people to contribute creative ideas for football charity projects.
Additionally, Yamal’s imagery will feature on OPPO’s AI Studio platform, allowing fans to “become Yamal’s teammate” and share in the joy and excitement that football brings.
OPPO’s global expansion and brand refresh
OPPO’s new ‘Make Your Moment’ campaign aligns with its expanding global footprint. Operating in over 70 countries with more than 300,000 retail outlets, the company has seen overseas shipments account for around 60% of its total volume.
The success of flagship products like the Find X8 series, known for its superior camera features and gaming performance, has further fueled OPPO’s growth.
The brand’s close association with football, particularly its UEFA Champions League partnership, underscores its dedication to merging cutting-edge technology with the passion of sport.
Through its collaboration with Lamine Yamal, OPPO continues to celebrate the power of youth, encouraging them to embrace technology and live in the moment, both on and off the field.
