Dell Technologies unveiled its new AI-powered PC lineup for consumers, content creators, gamers and professionals alike.
The updated portfolio has three distinct categories, making it easier for users to find the right device without wading through endless model numbers and configurations.
The latest lineup from Dell
Doug Woolley, general manager and vice president of Dell Technologies South Africa, emphasised the importance of this shift.
“We’ve made it easy to distinguish products within each of the new categories, and our consistent approach to tiering lets customers pinpoint the exact device for their specific needs,” Woolley said.
So it’s easier than ever to choose the right PC.
The new Dell AI PC range
Dell’s new AI PC lineup is built for personal and professional computing, focusing on three core customer needs.
- The standard lineup is for everyday use – learning, entertainment, and casual work.
- Dell Pro is for business professionals who require reliable, high-performance computing.
- Dell Pro Max is built for intensive workloads – AI inferencing, rendering, and complex analysis.
Within these categories, users can choose between Plus and Premium models, offering scalability and high-end mobility.
Let’s break it down.
Dell: Everyday play, school and work
The Dell 14 Plus and Dell 14 Plus 2-in-1 are lightweight and versatile, making them ideal for students and professionals who need a mix of portability and power.
Meanwhile, the Dell 16 Plus and Dell 16 Plus 2-in-1 provide a larger screen for those who need more workspace without sacrificing mobility.
Dell Pro: For professional productivity
Dell Pro laptops and desktops are built for business users, featuring durable materials, long battery life, and enterprise-level security.
The Dell Pro 13/14 Premium is a sleek and lightweight laptop option, ideal for executives and professionals on the move.
These devices incorporate 90% recycled magnesium in their chassis, ensuring a balance between sustainability and durability.
For those requiring more power, the Dell Pro 13/14/16 Plus models offer multiple configurations, including platinum silver and recycled aluminium finishes.
These business-class laptops provide USB, HDMI, Thunderbolt, 5G, and Wi-Fi 7 connectivity, ensuring seamless remote and in-office work.
Dell has also redesigned its desktop lineup, bringing Intel® Core™ Ultra and AMD Ryzen processors to micro, slim, and tower form factors.
Dell Pro Max: For maximum performance
For users who need high-end computing power, Dell Pro Max is tailored for AI, rendering, and complex workloads.
The Dell Pro Max 14/16 combines portability with high performance, making it ideal for professionals handling AI inferencing, video editing, and data analysis.
Meanwhile, Dell Pro Max Desktops provide NVIDIA RTX professional graphics and AMD GPU options, catering to engineers, designers, and AI model training specialists.
New Dell monitors
In addition to its new AI-powered PC lineup, Dell also unveiled the Dell 32 Plus 4K QD-OLED Monitor. It’s the world’s first QD-OLED display equipped with AI-enhanced 3D Spatial Sound.
The monitor features features a 120Hz refresh rate, a rapid 0.03ms response time, and supports up to 90W power delivery.
The Dell 32 Plus is set to launch on 27 March 2025. No price estimate has been shared for the SA market, but it will go for $799.99 (R14,600) in the US.
AI takes centre stage
Dell’s latest devices are powered by Intel® Core™ Ultra processors (Series 2, V and U SKUs) and AMD Ryzen™ processors, featuring neural processing units (NPUs) that optimise AI-driven tasks.
These AI accelerators help improve productivity by streamlining workflows, enhancing video conferencing, and integrating intelligent automation.
The new Copilot+ devices in the Dell lineup bring AI-driven enhancements that help users collaborate, create, and stay productive no matter where they work.
Built for the future of AI computing
Dell’s AI-powered PCs align with the growing demand for AI-integrated workspaces.
The Dell Innovation Catalyst Study found that 81% of South African businesses have experienced cyberattacks in the last year.
This has made built-in security and AI-powered threat detection a priority in modern business computing.
With Copilot+ experiences, AI-driven security, and energy-efficient hardware, Dell aims to future-proof businesses and individuals.
More devices and expanded processor options, including Snapdragon X Series, are expected to roll out later this year.
