AI goes for gold: Google’s game-changing role at the 2024 Paris Olympics

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Google AI at Paris Olympics
AI goes for gold: Google's game-changing role at the 2024 Paris Olympics. Image made with OpenAI's Dall-E

Google, the tech giant we all know and love (or love to hate), is stepping up to the podium at this year’s Paris Olympics as the official search AI partner of Team USA.

Talk about to get a high-tech makeover that would make even Zeus do a double-take.

Google Search: The Oracle of Olympus

IOC President, Thomas Bach, says the IOC will ensure the “safeguarding from cyber abuse, since we expect abut half a billion social media posts during these Games.”

He explains: “AI will also be used to create highlight videos in multiple formats and languages during the games.”

But what does this mean for us mere mortals watching from our couches? Let’s dive in!

AI: The new MVP of Olympic broadcasting

The Olympic Movement’s Worldwide Information Technology Partner Atos will coordinate a team of 15 technology partners comprising over 2,000 experts

It’s their job to make sure the Olympic and Paralympic Games Paris 2024 is “fully connected, secure and digitally enabled.”

Olympics broadcaster Atos
Olympics broadcaster Atos Image AlphabetGoogle

Picture this: You’re watching the 100-meter butterfly, and suddenly you’re wondering, “Why on earth does it matter which lane the swimmers are in?”

Well, instead of furiously Googling on your phone (how 2020 of you), NBCUniversal’s anchors will have AI-powered answers at their fingertips.

It’s like having a know-it-all friend, but one that actually knows it all.

From comedian to AI-powered sports guru

Remember Leslie Jones’ hilarious Olympic commentary?

Well, she’s back, and this time she’s got a secret weapon: Google’s Gemini AI model.

This digital sidekick will help Leslie learn new sports faster than you can say “synchronized swimming.”

Expect laughs, learning, and possibly some AI-assisted jokes that might just break the internet.

Olympics recap, served AI-style

Too busy to catch every event? No worries!

NBCUniversal is cooking up personalized AI-generated daily recaps.

And get this – they’ll be narrated by AI versions of legendary commentators like Al Michaels.

It’s like having your own personal sportscaster, minus the bad toupee.

The future of Olympics?

This AI integration isn’t just about making the commentators’ jobs easier (though we’re sure they’re not complaining). It’s about bringing the Olympics into the 21st century and beyond.

With younger viewers more accustomed to watching quick clips online, this tech-savvy approach might just be the secret sauce to keep the Olympic flame burning bright in our hearts (and on our screens).

Bach does have this to say: “AI is also opening up new ways for talent identification, and this project will be launched by us globally in 2025 to live up to the commitment we made that AI in sport must be accessible to everybody.”

As we count down to the opening ceremony on July 26, one thing’s for sure: these Olympics are going to be unlike any we’ve seen before.

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Cheryl Kahla Founder and Editor
Cheryl Kahla explores the intersections of tech and society. She covers emerging tech trends, AI, science, and gaming. Outside of writing, Cheryl indulges in martial arts and debating the merits of AI with her cat, Gotham. He is indifferent to the subject.

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