Gen Z in South Africa is embracing artificial intelligence (AI) like never before. They are using it to level up their approach to creativity, career growth, and just everyday life in general.
Fueled by a drive for innovation and efficiency, this generation is turning AI into a key tool for their success.
AI in Google Search trends
The rapid rise in AI adoption is evident in recent search trends. In 2024, searches for “AI” in South Africa hit an all-time high, jumping 120% from the previous year.
More specific searches highlight this surge in interest. For example, queries like “How to use AI” have gone up by nearly 70%, while “What is AI” has climbed 20%.
These search results show a growing curiosity about understanding and applying the technology. Interest in AI careers is also on the rise, with searches for “AI Course” and “AI jobs” almost doubling.
But this shift is about more than just a curiosity for all things AI. In South Africa, AI is becoming a powerful economic force.
How SA economy benefits from AI
Google estimates that AI could add R172 billion to South Africa’s economy.
“In our polling, over half (51%) of online adults strongly agreed that harnessing AI could significantly drive growth in South Africa.”
As a generation leading the way in digital adoption, Gen Z in South Africa is well-positioned to take advantage of this growth.
And they can shape South Africa’s tech landscape and drive innovation while doing it.
7 ways Gen Z uses AI to work smarter
Whether it’s streamlining tasks, sparking creativity, or making research effortless, these AI-powered hacks are helping Gen Z stay ahead.
Here’s how.
1. Spark ideas, plan big, boost creativity with AI
Sketching out a fashion collection? Writing song lyrics? Planning a podcast? AI tools like Gemini are turning into must-have creative assistants.
Gemini isn’t just about generating random ideas either. It helps refine them, suggest fresh perspectives, and push creativity further.
With the launch of Gemini 2.0 Flash, now available on both desktop and mobile, users can explore new ways to brainstorm, collaborate, and bring ideas to life.
If you’re a designer, you could ask Gemini for colour palette suggestions inspired by South African street style or get storytelling advice to market your collection.
Planning a trip? Gemini can build a personalised itinerary with recommendations for food, culture, and adventure.
Think of it as a creative partner that helps shape and elevate your ideas, making the process faster and more efficient.
2. Stay organised and structured with smart notes
With Gen Z balancing studies, side hustles, and content creation, keeping thoughts organised can be a challenge.
NotebookLM makes it easier by turning scattered notes into structured summaries.
A standout feature is Audio Overviews, which transforms written notes into quick, podcast-style recaps.
So instead of scrolling through pages of text, you can listen to key takeaways while on the go.
Regardless of whether you’re mapping out viral content ideas or cramming for exams, this feature saves time and keeps everything clear and accessible.
3. Find lost photos, receipts, memories in seconds
We’ve all been there, right? Scrolling endlessly to find an old screenshot, a lost receipt, or that one perfect photo from a night out?
With Ask Photos, powered by Gemini, you can search your photo library just by typing what you’re looking for.
No more manual digging. Just type:
- “Find my concert photos from December”
- “Show me my shoe receipt from March”
In seconds, it pulls up exactly what you need, making it easier to track expenses, relive memories, or simply cut down on wasted time.
4. AI Overviews: Your personal research assistant
Gone are the days of clicking through ten different tabs to find the right information.
With AI Overviews, Google now delivers the most relevant insights right at the top of search results.
Need to write a business proposal? Instead of wading through dozens of articles, AI Overviews summarises key points, provides structure examples, and offers helpful tips.
All in one place.
For Gen Zs managing side gigs, studies, and work, this is a game-changer, making research faster, simpler, and more actionable.
5. Learn new skills or troubleshoot in real time
From perfecting a makeup look to fixing a broken charging cable or prepping for a job interview, Gemini Live is quickly becoming a go-to guide for South African Gen Zs.
Offering real-time, interactive support, Gemini Live provides step-by-step help based on exactly what you need.
Struggling with a tricky new hairstyle? Gemini Live can show you how with easy-to-follow visual guidance.
Want to get better at public speaking? It can simulate mock interviews and give feedback on your pitch, making it a great alternative to expensive coaching or classes.
It doesn’t matter if you’re learning a new skill or solving a random problem, Gemini Live is there to help, on demand.
6. Use visual search to solve everyday problems
For Gen Zs who love discovering new fashion trends, food, or tech, Google Lens is changing the game completely.
Snap a picture of a cool sneaker design, a trendy outfit, or even a South African dish you’ve never tried before.
Google Lens can identify it, suggest styling ideas, or pull up recipes you can make at home.
Need to fix a gadget? Lens recognises product labels, suggests troubleshooting steps, and even finds places to buy replacement parts.
Instead of scrolling endlessly for answers, you just take a photo and let AI do the work.
7. Straight to the facts with Deep Research
Sick of juggling a million open tabs and endless Google searches? Gemini Deep Research delivers exactly what you need, fast.
Say you’re designing a streetwear line inspired by Ankara prints. Instead of spending hours sifting through articles, you just ask Gemini:
“What’s the history of Ankara prints in Nigerian fashion? Who are the key designers? What are the current trends?”
Within seconds, Gemini pulls verified insights, summarises the most important details, and even suggests designers worth checking out for inspiration.
It’s basically a research hack that makes you an instant expert; whether you’re launching a business, exploring a cultural deep dive, or just trying to win an online debate.
Why AI matters to South Africa’s Gen Z
The widespread use of AI in South Africa shows just how powerful this technology can be.
Known for their adaptability and entrepreneurial mindset, South African Gen Zs are tapping into AI to fuel innovation, improve efficiency, and unlock new opportunities.
With AI expected to add R172 billion to the country’s economy, these tools aren’t just helpful; they’re becoming essential for success in the digital age.
A spokesperson at Google says South African Gen Z “have a strong grasp of AI’s potential” in how they’re using these tools to “boost their creativity, productivity, and problem-solving skills.”
“By embracing AI, they are setting themselves up for success in a fast-changing digital world.”
Do you use any of these hacks in your everyday life? Tell us here: Talk Nerdy To Us. We’d love to know how AI is making a difference for you.
