Global social media challenge, #HONORtheChallenger, has recently gained traction, bringing attention to Amyotrophic Lateral Sclerosis (ALS) and the potential of AI technology to support those living with this debilitating disease. ALS is a progressive neurological disorder that affects nerve cells in the brain and spinal cord, leading to muscle weakness and, eventually, loss of voluntary movement.
Participants in the challenge are encouraged to hold an athletic pose, post a picture with the hashtag #HONORtheChallenger, and nominate others to join in. The campaign has seen significant engagement, with over 4,000 people participating globally and major athletes like British gymnast Nile Wilson showing their support.
The hashtag has garnered 85 million views and sparked 11 million global interactions, raising much-needed awareness for the ALS community.
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Innovative AI technology offers hope for ALS patients
One of the key highlights of this movement is the introduction of a new AI-powered eye-tracking technology by HONOR, a leading smartphone brand. This technology, available through HONOR’s MagicOS 8.0 operating system, enables users to control their smartphones using just their eyes, a feature particularly beneficial for individuals with ALS, who often lose the ability to move their muscles but retain control of their eye movements.
“ALS is a progressive disease of the nerve cells in which your muscles gradually fail,” said Limore Noach, executive director of the ALS Foundation Netherlands. “Every loss of function is forever. This new technology offers a way for patients to maintain a degree of control over their environment, which is incredibly empowering.”
Non-invasive brain-computer interface (BCI) technology
HONOR is also developing non-invasive brain-computer interface (BCI) technology, allowing users to interact with devices using brain signals. This groundbreaking innovation was recently tested by Wei Zhang, a 34-year-old Chinese ALS patient who has lived with the disease for 26 years. The technology allowed him to interact with a computer using only his brain’s electrical signals.
The campaign’s reach extended beyond social media, with a short film produced by BBC StoryWorks Commercial Productions featuring the story of artist and ALS patient Bernard Muller. The film showcases how AI-assisted technology helps Muller express himself through art, underscoring the transformative power of AI in enhancing the lives of people with disabilities.
“ALS challengers are testament to human resilience,” Muller said. “I hope this initiative raises awareness and encourages the development of more AI technologies that can help people like me continue to express ourselves.”
For those looking to participate, the #HONORtheChallenger challenge is live on TikTok, Instagram, X, and Facebook.
