Imagine editing your Instagram videos by simply typing what you want to see. With Instagram’s upcoming AI feature, Movie Gen, this will be possible.
Change your outfit, add jewelry, or even turn yourself into a puppet—all with a single text prompt.
Instagram head Adam Mosseri gave us a sneak peek of these upcoming AI-powered video editing tools, and let’s just say, the possibilities are wild.
But, as always, with great power comes great responsibility—and a whole lot of mixed reactions.
What’s the big deal with Instagram’s Movie Gen?
Mosseri’s recent teaser showcased some jaw-dropping capabilities of Instagram’s new AI tools:
- Change your outfit: Didn’t like what you wore? The AI can fix that.
- Alter your location: Want to appear in Paris? Type it in.
- Transform your look: Add accessories, tweak your appearance, or become a felt puppet.
These tools are powered by Meta’s Movie Gen AI model, which was announced in October.
The goal?
To make video editing so easy that anyone can do it—no special skills or third-party apps required.
What sets Movie Gen Apart?
We’ve all used Instagram filters or TikTok effects, but those are pre-built. This AI is different.
Here’s why:
- Customization: Instead of picking from pre-made effects, you can create anything you want.
- Ease of use: No need to learn video editing or coding. Just type and watch the AI work its magic.
- All-in-one platform: No more jumping to external apps like Capcut.
Sounds cool, right? But not everyone’s convinced.
Do we really need this, Instagram?
The announcement has sparked a debate.
The excitement: Many users are hyped about the creative potential.
- “Finally, I can level up my videos without hiring a pro!”
- “This will save me hours of editing.”
The concerns: Others worry about the downside of even more AI-generated content.
- “Instagram is already flooded with fake stuff. Do we really need more?”
- “What about deepfakes and misinformation? This could get messy fast.”
The good, the bad, and the AI-ugly
Let’s break it down.
The Good:
- Democratizes video editing, making it accessible to everyone.
- Sparks creativity by removing technical barriers.
The Bad:
- Raises ethical concerns like deepfakes and body image issues.
- Could make it even harder to tell what’s real and what’s not.
The Ugly:
- Meta will need strong safeguards to prevent misuse.
- Critics worry about the long-term effects on how we consume and trust content.
What’s next?
Instagram’s AI tools won’t roll out until 2025, so there’s still time to address these concerns. Meta says it’s committed to responsible AI use, but whether it can live up to that promise remains to be seen.
One thing’s for sure: If these tools work as advertised, they’ll change how we create content. But will they make Instagram better—or just more complicated?
