FEEL KOREA 2024: Bringing the streets of Seoul to Pretoria

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Feel Korea 2024

Fancy a trip to Seoul without leaving South Africa? Well, buckle up, K-culture enthusiasts! The Korean Cultural Centre SA (KCCSA) is about to make your dreams come true with its third annual FEEL KOREA 2024 festival.

Attendance to the festival is free, but you do need to register.

Here’s what you need to know.


Let’s face it, the Korean Wave isn’t just a ripple anymore – it’s a full-blown tsunami, encompassing K-pop, K-beauty, K-dramas, and so much more.

From BTS’s global domination to the addictive allure of K-dramas, Korean culture has firmly planted its flag in the global pop culture landscape.

And South Africa isn’t immune to its charms.

READ: In conversation with Jung Ho Seok on the beauty of K-Beauty

Responding to this growing demand, the KCCSA established itself in 2021 and has been serving up slices of Korea ever since.

Now, they’re back with their flagship event, and it’s bigger and better than ever.

Seoul comes to Pretoria

Mark your calendars for 5 and 6 July, because that’s when Pretoria will transform into a mini-Seoul.

This year’s theme is ‘Discover the Streets of Seoul’.

Feel Korea Cultural Festival

And it’s your chance to step into your own K-drama moment and experience the vibrant colours of Korea’s iconic streets.

But wait, there’s more!

The festival is joining forces with KOTRA’s annual K-Lifestyle event, which means you’ll get to feast your eyes on the best Korean lifestyle goods.

What’s there to do?

  • Prepare your taste buds for a treat at the K-Street Food Pocha, where you can sample authentic Korean street food.
  • Fancy yourself the next K-pop idol? Show off your moves at the K-Pop Stage & Lounge.
  • For the brave souls out there, take on the trending Buldak & Dalgona Coffee Challenges.
  • And if you’ve ever wondered how K-drama stars achieve their flawless looks, the K-Beauty Room is your chance to find out.

Shop till you drop at FEEL KOREA

No trip to Seoul would be complete without shopping, right?

The Seoul Shopping Street will let you indulge in some retail therapy, Korean style.

And for those looking to dive deeper into Korean culture, traditional experiences like trying on hanbok (traditional Korean attire) will be available.

Don’t miss out!

The FEEL KOREA festival will run from 12 PM to 6 PM on both days at the Korean Cultural Centre SA in Brooklyn, Pretoria.

It’s your chance to experience Korea without the jet lag – and trust me, you don’t want to miss it.

Images from the 2023 FEEL KOREA festival:

Cheryl Kahla has dedicated her career to exploring the intersections of tech and society. With contributions to numerous international outlets, she provides insights into emerging tech trends, AI, science, and the impact of digital innovations. Outside of writing, Cheryl indulges in gaming, martial arts, and debating the merits of AI with her cat, Gotham. He’s indifferent to the subject.

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