MiWay Blink: Rebranding for a seamless customer experience

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MiWay Blink: Rebranding for a seamless customer experience
MiWay Blink: Rebranding for a seamless customer experience

MiWay Blink, the digital insurance division of MiWay Insurance Ltd, announced a brand refresh to mark its third anniversary.

The company will now be known as Blink by MiWay, sporting a fresh visual identity that includes an updated colour palette, logo, iconography, and font style.

MiWay Blink brand values

Agency partners Isoflow and Hoorah Digital were tasked with leading the rebrand, taking learnings from the past three years to help deliver on new business strategic outcomes.

The teams co-created an identity that reflects the brand’s values, its customers, and its vision for the future.

Keletso Mpisane, Head of Blink by MiWay, says, “The refresh is part of the brand’s natural evolution and a reflection of the growth trajectory we are on. We’re incredibly proud of what MiWay Blink has achieved in just three years, establishing itself as a credible player in the digital insurance space. In this new chapter – as Blink by MiWay – we are set to build further on what is a very solid foundation.”

Leveraging data to elevate customer experience

The rebrand will not take away from the customer experience but will, in fact, enhance it further. Blink by MiWay will leverage the pool of data drawn from interactions with customers to elevate customer experience even more.

Blink MiWay
Blink MiWay

Mpisane adds, “This phase speaks to the maturing of the MiWay Blink brand. The market is highly contested, but the customer experience we offer has strengthened the positioning of the brand and maintained a healthy market position. The brand refresh also speaks to the qualities that got the brand to where it is and ideally will be taking it to new frontiers.”

Backed by trust and strategic support

Blink by MiWay remains a proud division of MiWay Insurance Ltd and continues to be backed by over 15 years of trust built in the industry.

Furthermore, it will have Sanlam Fintech rally behind it strategically as a business cluster under the Sanlam Group, with the overarching goal to use tech to accelerate access to financial services for all Africans.

As Blink by MiWay embarks on this new chapter, customers can look forward to a seamless experience that leverages the latest in digital technology while staying true to the brand’s core values.

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Isabella Duncan-Botha
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